Rune Launch Packet

Rune is live.

The primary receptionist line is ready. This is everything needed to announce it — copy, hashtags, and downloadable graphics for LinkedIn, Facebook, and Instagram, sequenced to open the multi-week Rune campaign.

Two looks, on purpose

Company brand vs. Rune's voice

Everywhere James or Tim is speaking as themselves — LinkedIn, Facebook, the offer and stat graphics — carries LucraLab's actual brand: the purple/magenta gradient from lucralab.com. The dark, monospace "hackerish" look is reserved for the two posts written in Rune's own first-person voice, and stays Instagram-only. Everything below is tagged so it's obvious which is which.

PHASE 1
Agitate the leak + announce Rune is live — this packet. Money-leak framing on every channel, all driving to the calculator and the live demo line.
PHASE 2
Meet Rune / prove it — demo clips, "call it, try to stump it," sell-by-using. The dare graphic in this packet previews that beat.
PHASE 3–4
Proof + offer — testimonials, ROI math, the founding-5 push, hard CTA to book a walkthrough. The offer graphic in this packet gets reused here.
ALWAYS-ON
The daily Signal content machine keeps posting underneath all of this, plus the calculator as a recurring soft CTA.
Run of show

Launch sequence

Order matters more than speed. Don't post everything on day one — let the primary launch post breathe before the founder story lands.

DAY 0
Confirm the demo line is clean (no leftover test appointments). Put the Rune link in every bio — IG, FB, LinkedIn, personal accounts. Have the assets below ready to post.
DAY 1
Primary Launch post goes up everywhere at once: James's personal LinkedIn, the LucraLab FB Page, and James's personal Facebook. Pair it with the Rune is live graphic (company brand). Reply fast to every comment.
DAY 1–2
Instagram feed post using the Rune-voice I am Rune graphic. Seed 2–3 ortho/dental Facebook owner groups with the softer group-post version (company brand).
DAY 2–3
IG stat-drop post (42 hours graphic, company brand) — educational, no hard sell. Tim's Week 1 post (see For Tim) can go up any time in this window on his own LinkedIn / Facebook, company brand.
DAY 4
Founder Story post — James, personal LinkedIn + Facebook only, company brand. Lands after people have already seen Rune work, so it reads as trust-building, not a pitch.
DAY 5–7
"Call it, try to stump it" dare post/reel — Instagram only, Rune's own voice, dark/lime graphic. This is the bridge into Phase 2.
WEEK 2+
Hand off to Phase 2 (demo clips) and the always-on Signal machine. The founding-5 offer graphic is already made and waiting for Phase 3.
Downloadable

Image assets

Square 1080×1080 — works natively on Instagram, Facebook, and LinkedIn. Three carry LucraLab's brand colors; two keep Rune's own dark/lime voice and are Instagram-only. Click download to save each one.

Rune is live
Company brand
Rune is live
Day 1 · pairs with the Primary Launch post · LinkedIn, Facebook, Instagram
Download
I am Rune
Rune's voice · IG only
I am Rune (intro)
Day 1–2 · Rune speaking in first person, Instagram feed only
Download
42 hours stat
Company brand
42 hours (stat drop)
Day 2–3 · educational pillar, any platform
Download
Call it, try to stump it
Rune's voice · IG only
Call it. Try to stump it.
Day 5–7 · the dare, Instagram only, bridges to Phase 2
Download
Founding 5 offer
Company brand
Founding-5 offer
Held for Phase 3–4 · ROI + offer push, any platform
Download
Platform · Company brand

LinkedIn

Credibility + the KOL/DSO layer, not the primary owner channel — small practice owners are more reachable on Facebook. Post from James's personal profile for reach and authority; the LucraLab Page reshares. Move both the phone number and the URL to the first comment — LinkedIn throttles posts that push traffic off-platform.

Post 1 · Primary Launch · James, personal profile
Post first
Every missed call after hours is a patient who booked somewhere else. It's 7:40pm. Someone who's spent two years working up the nerve to finally fix their smile calls about Invisalign. You closed at 5. They get voicemail — and dial the practice down the street. That consult was worth thousands. You'll never even know it happened. That's the leak Rune closes. Rune is a live AI phone receptionist built for orthodontic practices. It answers every call your team can't — after hours, at lunch, when every line is busy — captures the high-value inquiry, and books the consultation straight into your calendar. It screens spam and vendor calls so they never reach your staff, and whisper-transfers real emergencies to the right person. Your team still owns every call they can take. Rune just catches the ones that used to slip away. One thing that makes it different: Rune will never tell a patient they're booked until the booking actually goes through. No fake confirmations. Honest by design. And it's live right now — you can test it before you say a word to us. Call Rune at (253) 642-2890 in the first comment, ask it to book a consultation, and hear exactly what your patients would hear. We're onboarding a small group of founding practices: month-to-month, live in 7–14 days, fully done for you. If it doesn't answer and book your after-hours calls in the first 30 days, that month is free. If you run a practice that's tired of losing patients to voicemail, comment "Rune" or send me a message and I'll show you how it works.
First comment: Call Rune yourself: (253) 642-2890 · lucralab.com/rune
  • Commit to "orthodontic practices" for this sprint — save broader "dental industry" language for later.
  • Pair with a 20–30s clip of Rune booking a live consult if you have one; otherwise use the Rune is live graphic (company brand).
  • Reply fast to every "Rune" comment — move interested owners to DM.
Post 2 · Founder Story · James, personal profile · 3–4 days later
Post second
I started a company. It's called LucraLab, and this week I put its first product into the world — an AI receptionist called Rune. (If you missed it: it's live, and you can call it at (253) 642-2890.) Now the honest part. I've always been the ideas guy. Following through is the part I've had to fight myself for. It's easy to keep a dream safe in your head where it can't fail. Actually building it, putting your name on it, and letting people call it and judge it — that's the terrifying part. For a long time I let that fear win. Not anymore. This is me betting on myself. I'm not posting this because I have it all figured out. It's early, it's real, and I'm going to build it in the open — the wins and the misses both. If you've ever bet on yourself and it scared you half to death, I'd love to hear how it went for you. Thank you for being here for the start of it. — James
First comment: What Rune actually does and who it's for: lucralab.com/rune
Works better as a follow-up — once people have seen the product work, the personal story reads as trust-building instead of "please be gentle with my new thing."
#HealthcareAI #DentalIndustry #Orthodontics #PracticeManagement #AIinHealthcare
Platform · Company brand

Facebook

This is the primary sprint channel — ortho and dental owners are more reachable here than cold on LinkedIn. Every post here is James or Tim speaking as themselves, so it carries LucraLab's actual brand, same as LinkedIn — not Rune's persona look. Keep the phone number in the body ("call it yourself" is the hook); put the link in the first comment so the post isn't throttled.

Post 1 · Primary Launch · LucraLab Page + James personal
Post first
Every missed call after hours is a patient who booked somewhere else. It's 7:40pm. Someone who's spent two years working up the nerve to finally fix their smile calls about Invisalign. You closed at 5. They get voicemail — and dial the practice down the street. That consult was worth thousands. You'll never even know it happened. That's the leak Rune closes. Rune is a live AI phone receptionist built for orthodontic practices. It answers every call your team can't — after hours, at lunch, when every line is busy — captures the high-value inquiry, and books the consultation straight into your calendar. It screens spam and vendor calls so they never reach your staff, and whisper-transfers real emergencies to the right person. Your team still owns every call they can take. Rune just catches the ones that used to slip away. One thing that makes it different: Rune will never tell a patient they're booked until the booking actually goes through. No fake confirmations. Honest by design. And it's live right now — you can test it before you say a word to us. Call Rune at (253) 642-2890, ask it to book a consultation, and hear exactly what your patients would hear. We're onboarding a small group of founding practices: month-to-month, live in 7–14 days, fully done for you. If it doesn't answer and book your after-hours calls in the first 30 days, that month is free. If you run a practice that's tired of losing patients to voicemail, comment "Rune" or send me a message and I'll show you how it works.
First comment: See it in action and the founding-practice details here: lucralab.com/rune
Ortho/dental Facebook group version · James, posting as a member
Day 2–3
Question for practice owners here — when a consult call comes in after you've closed for the day, where does it actually go? For most practices I've talked to, it's voicemail. And the patient just calls whoever answers next — usually the practice down the street. I've spent the last several months building something to close that gap: an AI phone line that answers those after-hours and overflow calls, books the consult, and hands your team a patient already on the calendar instead of a voicemail to return. It's live and you can test it yourself, no signup: (253) 642-2890. Ask it to book a consult and see what your patients would actually hear. Not trying to hard-sell the group — genuinely curious if this is a problem for practices here too, or if you've already solved it a different way.
Group-native tone on purpose — a direct company pitch gets removed by mods. This one asks a question and invites replies instead. Take any specifics to DM.
Post 2 · Founder Story · James personal · 3–4 days after launch
Post later
I started a company. It's called LucraLab, and this week I put its first product into the world — an AI receptionist called Rune. (If you missed it: it's live, and you can call it at (253) 642-2890.) Now the honest part. I've always been the ideas guy. Following through is the part I've had to fight myself for. It's easy to keep a dream safe in your head where it can't fail. Actually building it, putting your name on it, and letting people call it and judge it — that's the terrifying part. For a long time I let that fear win. Not anymore. This is me betting on myself. I'm not posting this because I have it all figured out. It's early, it's real, and I'm going to build it in the open — the wins and the misses both. If you've ever bet on yourself and it scared you half to death, I'd love to hear how it went for you. Thank you for being here for the start of it. — James
First comment: What Rune actually does and who it's for: lucralab.com/rune
#DentalPractice #AIReceptionist #OrthodonticMarketing

Facebook downranks hashtag-heavy posts — 3 is the ceiling. Don't stack more.

Platform · Mixed

Instagram

Most IG posts carry the same company brand as LinkedIn and Facebook. The exception is the two posts below written in Rune's own first-person voice — those keep the dark, monospace look and stay Instagram-only. They're flagged clearly.

Feed post · pairs with "Rune is live" Company brand
Day 1
Rune is live. Every missed call after hours is a patient who found somewhere else to go. Rune answers the ones your team can't — nights, lunch, back-to-back days — and gets the consult on the calendar before they hang up. Call it yourself: (253) 642-2890. Link in bio for the full story.
Rune's own voice starts here. The next post is written as Rune talking in first person — that's the dark/lime graphic, Instagram exclusive. Don't reuse this look on LinkedIn or Facebook.
Feed post · pairs with "I am Rune" Rune's voice · IG only
Day 1–2
I am Rune. AI receptionist. Born in Seattle. Already exhausted by how slowly humans move. Let me help you, since clearly no one else will. Live now: (253) 642-2890. Link in bio.
Feed post · pairs with "42 hours" Company brand
Day 2–3
42 hours. That's the industry-average dental lead response time. Firms that respond within an hour are 7x more likely to qualify that lead (Harvard Business Review, 2011 & 2024). Every hour you wait is an hour a competitor down the street might not. Rune answers in one ring, 24/7. Link in bio to see it live.
Feed post / Reel · pairs with "Call it, try to stump it" Rune's voice · IG only
Day 5–7
Call it. Try to stump it. We mean that literally. (253) 642-2890 is live right now — ask Rune to book you a consult and listen to what your patients would hear. It won't tell you "you're booked" until you actually are. Honest by design. Link in bio.
Feed post · pairs with "Founding-5 offer" Company brand · held for Phase 3–4
Later phase
We're opening 5 founding spots. $497/month, month to month. The $994 setup fee is waived for the first five ortho and dental practices. Live in 7-14 days, done for you. If Rune doesn't answer and book your after-hours consults in the first 30 days, that month's free. DM us or hit the link in bio to grab one of the five.
Stories idea · run alongside the feed posts
Post each graphic as a Story card in sequence. Add a link sticker to lucralab.com/rune (Stories can carry real links) and a poll sticker: "Do your after-hours calls go to voicemail? Yes / No." Use a "Call now" sticker on the phone number where the platform supports it.
#RuneAI #LucraLab #AIReceptionist #DentalMarketing #OrthodonticPractice #DentalTech #MissedCalls #PracticeGrowth #FrontDeskAI #InvisalignConsult #DentalCEO #OrthoLife #HealthcareAI #SmallBusinessAI #AIforDentistry
Partner track · Company brand

For Tim

Tim doesn't manage any LucraLab company pages, so nothing here asks him to post as the brand — just his own personal LinkedIn and Facebook. Same copy works for both platforms, and it shares the same LucraLab brand colors as James's posts — not Rune's persona look.

Why four posts, not one. One launch-day post reads as a favor. A light, once-a-week rhythm across the campaign reads as an actual second voice behind the product — without turning Tim's personal feed into a Rune feed. Each post below has its own angle so nothing repeats, and each is roughly a week apart, riding the same four phases as the rest of the campaign.
WEEK 1
Launch pride — James shipped it, here's what it does. Posted a couple days after James's own launch post so it doesn't collide with it.
WEEK 2
Tried it myself — a first-person account of actually calling Rune and trying to trip it up. Ties to the "call it, try to stump it" beat.
WEEK 3
Watching it get built — a behind-the-scenes, lower-key post about what the last few months have actually looked like. Softly opens the door to the founding-5 offer.
WEEK 4
Quiet close — short, reflective, a one-line nudge for anyone who's been following along but hasn't looked yet. Lowest-effort post of the four, deliberately.
Week 1 · Launch pride · personal LinkedIn + Facebook
Day 2–5 of launch week
My partner James just did something most people only talk about doing — he built an AI receptionist for dental and ortho practices, and shipped it. It's called Rune. It answers the calls a practice's front desk can't get to — after hours, at lunch, when every line is tied up — and books the consult before the caller hangs up. The part I like best: it won't tell a patient "you're booked" until the booking is actually confirmed. No fake confirmations, just a straight answer. It's live right now. Call it yourself: (253) 642-2890. Ask it to book a consult and see what happens. Proud to be part of building this one.
First comment (both platforms): lucralab.com/rune
  • Adjust the opening line if "partner" isn't the word Tim would use for himself.
  • No claim of paying customers — Rune has pilot practices, not billed customers yet. Keep any edits inside that line.
Week 2 · Tried it myself · personal LinkedIn + Facebook
~1 week after Week 1 post
I called the number my partner built without telling him what I was going to ask. I threw an accent at it, asked a question that didn't quite make sense, and tried to get it to confirm an appointment that was never actually booked. It didn't fake it. It said what it could actually do and kept going — no made-up confirmation, no pretending it understood something it didn't. That's the part that got me. Most AI demos are impressive until you go off-script. This one held up. Try it yourself if you want: (253) 642-2890.
First comment (both platforms): lucralab.com/rune
Have Tim actually make this call before posting — the whole point of the anecdote is that it's true. Takes two minutes and the post writes itself from whatever actually happens.
Week 3 · Watching it get built · personal LinkedIn + Facebook
~1 week after Week 2 post
Watching someone go from "I have an idea for an AI receptionist" to an actual phone number real people can call has been something. Most ideas stay ideas. James kept pushing on this one until it stopped cutting corners — until it would rather tell a patient the truth than sound impressive. We're opening five founding spots for practices who want in before this gets more expensive. If that's you, or you know someone it's for, the details are at lucralab.com/rune.
First comment (both platforms): lucralab.com/rune
First place in Tim's track that mentions the founding-5 offer directly — pairs well with the Founding-5 graphic (company brand) from the assets section if he wants an image.
Week 4 · Quiet close · personal LinkedIn + Facebook
~1 week after Week 3 post
A few weeks ago I posted that my partner had built an AI phone receptionist for dental and ortho practices. Since then I've watched him get on calls with actual practice owners, explain how it works, and change it based on what didn't land. That unglamorous part is the part that actually matters. If you run a practice and haven't looked at Rune yet, now's a reasonable time: lucralab.com/rune
First comment (both platforms): lucralab.com/rune
Deliberately the shortest, lowest-effort post of the four — closing beat, not a new pitch. Fine to skip this one if the campaign's momentum has already moved past it by Week 4.
#AIReceptionist #DentalIndustry #HealthcareAI
Before anything goes live

Compliance & house rules

Always

  • Confirm the demo line is clean before the first post — no leftover test appointments sitting on the calendar.
  • Reply fast to every "Rune" comment; move interested owners to DM.
  • Keep the phone number in the post body on Facebook and Instagram — it's the hook.
  • Put the link in the first comment on every platform, always LinkedIn.
  • Keep James's and Tim's posts in LucraLab's brand colors — Rune's dark/lime voice is Instagram-only, and only for posts where Rune is speaking.

Never

  • No emojis, anywhere, on any post.
  • No implying Rune has paying customers — it doesn't yet. Pilot practices only.
  • No collecting patient details in public comments — take specifics to DM.
  • No boosting or running ads on any post until it organically earns saves/comments.
  • No swapping "orthodontic" for broader "dental" language mid-sprint — that's a later-phase move.
One thing to check first: call (253) 642-2890 yourself right before Day 1 posting. If anything sounds off, fix it before this packet goes anywhere public — the whole campaign dares people to make that exact call.